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Mascara

#1
essence | Lash Princess False Lash Effect Mascara | Gluten &...
  • If you receive this mascara UNWRAPPED, it did not come from essence...
  • NO FALSIES NEEDED! Lash Princess False Lash Mascara defines and separates...
  • DRAMATIC VOLUME: the conic shape fiber brush delivers dramatic volume and...
  • LASTS ALL DAY: go about your day free from flaking & fading! This mascara...
SALE!#2
Maybelline New York Lash Sensational Washable Mascara,...
  • Lash Sensational, For A Full Fan Effect: Exclusive fanning mascara brush...
  • Define Your Eye With Mascara: No eye look is complete without Maybelline...
  • Maybelline Is The Eye Expert: Whatever your signature eye look, whether...
  • Maybelline has what you need to create any look: foundation, bb cream,...
SALE!#3
Maybelline Sky High Volumizing & Lengthening Washable...
  • Lengthening Mascara: This volumizing washable mascara formula is infused...
  • Lash Extension Brush: Features our exclusive Flex Tower mascara brush that...
  • It's All in the Eyes: Subtle lines, smokey vibes, custom brow looks,...
  • Create Any Look: Our foundations, bb creams, concealers and highlighters...
SALE!#4
L’Oreal Paris Makeup Voluminous Original Volume Building...
  • Bold, volume building mascara
  • Up to 4x fuller lashes
  • Separates and builds every lash
  • Clump-resistant, Waterproof mascara
SALE!#5
L'Oreal Paris Voluminous Makeup Lash Paradise Mascara,...
  • Volumizing And Lengthening Mascara: This volumizing and lengthening mascara...
  • L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best...
  • Create you perfect eye makeup look with our collection of Voluminous...
  • Because You're Worth It: L'Oreal Paris Makeup helps you create the look you...
#6
Covergirl Lash Blast Volume Mascara, Very Black
  • MAX OUT THOSE LASHES: Designed to max out every lash, Lash Blast Volume...
  • MEGA VOLUME IN AN INSTANT: Instant blast of fullness and length
  • PICK YOUR SHADE: Available in 4 different colors, so you can choose how...
  • ZERO CLUMPS: This volumizing mascara evenly coats each lash with no...
SALE!#7
L'Oreal Paris Makeup Telescopic Original Lengthening...
  • Lengthening Mascara: Telescopic Original Mascara enhances your lashes with...
  • L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best...
  • Create you perfect eye makeup look with our collection of Voluminous...
  • Because You're Worth It: L'Oreal Paris Makeup helps you create the look you...
#8
essence | Lash Princess False Lash Waterproof Mascara |...
  • WATERPROOF: Lash Princess False Lash Effect Waterproof Mascara gives you...
  • DRAMATIC VOLUME: the conic shape fiber brush sculpts individual lashes for...
  • LASTS ALL DAY: go about your day free from flaking & fading! This mascara...
  • REMOVAL: this mascara has staying power! Use a gentle makeup remover or...
SALE!#9
Honest Beauty Extreme Length Mascara + Lash Primer | 2-in-1...
  • New look, same great formula; packaging may vary
  • Award-winning, bestselling double-sided mascara plus lash primer for...
  • Ophthalmologist Tested
  • Cruelty free
SALE!#10
Lash Princess False Lash Effect Mascara & Lash Princess Curl...
  • CONVENIENT BUNDLE: Get your two favorite mascaras in one click to save...
  • NO FALSIES NEEDED! Lash Princess False Lash Mascara defines and separates...
  • DRAMATIC VOLUME & CURL: The peanut-shaped fiber brush allows for easy...
  • HOW TO USE: Use alone or layer mascaras to achieve ultimate length, volume,...

Buyer's Guide

How To Choose The Best Mascara

What Is The Purpose Of A Mascara?

Mascara is a cosmetic product designed to enhance eyelashes by lengthening, thickening, curling, and darkening lashes. In addition to enhancing appearance, mascara can be used to cover blemishes, conceal flaws, and hide scars.

How Does Mascara Work?

The ingredients in mascara include pigments which adhere to the hair shafts of the eyelash and thicken its natural length. Lubricants soften the lash so that it glides across the eye with ease. Waterproofing agents allow the mascara to stay on longer while waterproofing prevents water from staining the eyes. Finally, preservatives ensure that the mascara does not dry out or break down.

Benefits of Using Mascara

There are many benefits of using mascara including increased confidence, improved self-esteem, enhanced social skills, and more. Some women report feeling more attractive because of the way their lashes appear. Others say that wearing mascara makes them feel more feminine and sexy. Many women who wear mascara claim that it enhances their overall appearance.

Types of Mascaras

There are two main types of mascaras available today: liquid and cream. Liquid mascaras contain oil based products and are easier to apply than creams. Creams are thicker and last longer than liquids. Both types of mascara provide different results depending on the type of application technique employed. For example, applying mascara with a brush gives the most dramatic effect. Applying mascara with fingers produces softer looks.

Ways To Use Mascara

To achieve maximum benefit from mascara, there are several ways to apply it. First, start with a clean face. Next, line both upper and lower lids with mascara starting at the base of each eyelid and working toward the outer corners. Then blend the ends together. If you're going for a bolder look, go back into the center of the lashes and repeat the process. Lastly, finish with a coat of mascara on top of the other coats.

Which Type Of Mascara Works Best With My Eyes?

It depends on your individual needs. Most women prefer to use a creamy formula since it lasts longer. However, if you have sensitive skin, choose a light formulation. Also, avoid black mascara unless you know exactly what you're doing. Black mascara tends to clump and smudge. Instead, opt for brown, gray, or silver colors.

Can I Apply Too Much Mascara?

Too much mascara can cause problems. Overuse causes the eyelashes to become brittle and flake off. Excessive amounts of mascara can also lead to allergic reactions. Make sure that you only apply enough mascara to give you the desired result.

The Importance of Purchasing a Quality Mascara

Mascara has been around since ancient times. In fact, many women still prefer using eyelash curlers rather than mascara because it was easier to apply back then! Today, we know that mascara does more than simply cover our lashes; it enhances them too. If you're tired of wearing false lashes, there's no reason why you shouldn't be able to achieve beautiful long luscious lashes with the right kind of mascara.

How Does Mascara Enhance Lashes?

First of all, let's talk about what makes mascara so important. Eyelash extensions are great, but they aren't always practical. For example, if you go out somewhere where you might need to drive, you'd probably want to remove those fake lashes before getting into your car. But, if you've got natural lashes, you wouldn't necessarily want to take them off either. So, mascara is really essential for both situations.

Benefits of Using Mascara

There are several benefits to using mascara. First of all, it gives us longer, thicker lashes. That way, we can create the illusion of fuller lashes. Second, it protects our eyes by preventing eye infections and other problems caused by bacteria. Third, it prevents clumping which could cause smudging. Fourth, it creates volume and length. Fifth, it lengthens and thickens lashes. Sixth, it controls flaking and splitting. Seventh, it reduces breakage. Eighth, it makes lashes appear darker. Ninth, it hides dark circles. Tenth, it covers blemishes. Finally, it makes lashes last longer. All these reasons alone show why it's worth investing in good quality mascara.

Types of Mascaras Available

Nowadays, there are two main types of mascaras available. Waterproof mascaras and regular mascaras. Both kinds contain different ingredients depending on whether they are waterproof or not. Regular mascaras are water-based while waterproof ones are oil based. Some mascaras are designed specifically for sensitive skin. Others are specially formulated to reduce redness. There are also mascaras that are meant to enhance color.

Choosing the Right Type of Mascara

It's best to choose a type of mascara that matches your needs. For instance, if you're going to be doing lots of dancing, you'll need something that lasts longer. However, if you're only going to be working at the computer, you'll probably want something that doesn't smear or run. Also, if you're prone to allergies, you'll want to avoid anything containing latex.

Tips To Choose The Best Mascara

Here are some tips to help you pick the perfect mascara for your needs. First, check the brush size. Brushes vary in size from very fine to quite large. Smaller brushes mean that you'll have to apply the product carefully. Bigger brushes allow you to apply larger amounts of product quickly. Next, look at the wand shape. Round wands are generally considered to be gentler on the lash line. Oval shaped wands are ideal for applying multiple coats.

Features To Look For When Buying A Mascara

Mascaras are a great way to enhance your natural eye color. The best mascaras contain ingredients that nourish your lashes and give them volume. There are many different types of mascaras available today. Some are waterproof while others dry quickly. Others are designed to lengthen your eyelashes while still maintaining length. Most mascaras contain synthetic fibers which allow them to be applied with ease. However, there are other features that you should take into consideration before purchasing a particular brand of mascara. Here are some tips to help you choose the right product for your needs.

Waterproofness

The most important thing to look for when choosing a water-resistant mascara is whether or not it has been tested by independent laboratories. If the manufacturer does not list its testing results, you should avoid using it. Waterproof mascaras are generally more expensive because they require special formulas and materials. In addition, these products must be stored properly so that they last longer. Make sure you read the directions carefully before applying the product. Many waterproof mascaras contain alcohol which dries out your skin and causes irritation. Also, check the label to see if the mascara contains parabens. Parabens are chemicals found in cosmetics that cause cancer. Check the ingredient list to ensure that no harmful substances are present.

Longevity

Another factor to consider when selecting a mascara is the longevity of the formula. Longer lasting mascaras contain higher concentrations of active ingredients. As a result, they will provide greater coverage and hold onto your lashes longer. Try to select a mascara that lasts between four and six hours. Remember that the longer the duration, the thicker your lashes will appear. Choose a mascara that offers both long-lasting effects and thickening properties.

Smooth Application

Most mascaras are easy to apply. Simply sweep across your lash line starting at the base and working towards the tip. Don't worry too much about getting the brush wet; simply moisten the bristles slightly. Once you've finished brushing, wait several seconds before removing excess moisture. Never rub the brush directly against your eyes. Doing so could irritate your delicate lids. Instead, wipe the brush gently against a tissue.

Flexibility

Some mascaras are very flexible while others are stiff. Flexible mascaras will conform to the shape of your lashes. Stiff ones will remain straight throughout application. Always test a small amount of the mascara on your hand before applying it to your lashes. If it feels sticky, it probably isn't suitable for your hair type. Stick with a non-sticky formula.

Color Options

There are numerous colors available for women who prefer bold looks. Black, brown, red, blue, green, purple, and yellow are among the most popular choices. Each shade comes with varying levels of intensity. Experiment with each option until you discover the perfect match for your face.

Different Types of Mascaras

Mascara is a cosmetic product which has been around since ancient times. The word "mascara" comes from the Latin word "mascula", meaning "male". In fact, women wore false eyelashes called mascaras before men did! Today, there are many different kinds of mascaras available. Some mascaras contain ingredients that dry quickly while others stay moist longer. There are waterproof mascaras, smudge-proof mascaras, and those with special effects. Here are some tips on choosing the right type of mascara for your needs.

Choosing The Right Type For You

The most important thing to remember when selecting a mascara is that you must choose something that works well with your eye shape. If you're wearing glasses, you might be able to go without mascara altogether. But if you've got a round face, you probably need to apply more mascara than someone who has a square jawline. Also, if you have long lashes, you may want to avoid thickening formulas because these can clump together and cause problems. Finally, if you have sensitive eyes, you may want to steer away from waterproof mascaras because they can irritate your skin.

Thick Versus Thin Lashes

There are two main categories of mascaras: thick and thin. Thick mascaras create volume by coating each individual lash separately. Thinner ones coat multiple lashes simultaneously. Both can be applied using either fingers or brushes. However, if you prefer to use your hands, you'll want to opt for thicker formulas. Because thinner formulas spread too thinly across your lashes, they can leave gaps between them. That makes your lashes appear uneven and unappealing.

Waterproof Vs Smudge-Proof

Some mascaras claim to be waterproof, smudge-free, and smear proof. While these claims sound great, they aren't always true. Waterproof mascaras can still run down your cheeks and onto your clothes. Smudge-proof mascaras can transfer onto other surfaces, including clothing and furniture. So, if you plan on applying your mascara outdoors, stick with water resistant products.

Special Effects

Many mascaras offer special effects. These include lengthening, curling, volumizing, defining, etc. To achieve the desired effect, you'll need to experiment with the formula. Most mascaras require several coats to build up enough thickness to give you the results you desire.

How Long Does It Last?

After that point, the color begins to fade and the length starts to decrease.

Where Can You Find Them?

In addition to department stores, drugstores, cosmetics counters, and specialty shops, you can now purchase mascaras online. Many websites sell both traditional brands and newer, innovative formulations. Look for sites that carry high quality products. Don't settle for anything less than top shelf.