Easy Pay Direct Review

Rates and Fees
93/100
Truth in Advertising
100/100
Consumer Reviews
95/100
Customer Support
100/100
5

Best for

E-commerce companies, SaaS companies, "high-risk businesses", & established small/medium businesses ($500,000+ in annual sales)

Specializes in

Easy Pay Direct has unique gateway software and banking solutions to optimize payments for eCommerce, SaaS, information products, supplements, and CBD amongst other verticals.

Pricing Summary

Setup Fee:  $99

Monthly Fee: $24.95

Swipe Rate: 1.59% + $0.17

Keyed-in Rate:  2.39% + $0.29

Early Termination Fee : $0 (domestic accounts)

Contract Terms:

1 Year 3 Years
Visit Easy Pay Direct

Located in Austin, Texas, Easy Pay Direct was founded in 2009. Brad Weimert is the founder and CEO. Easy Pay Direct's main benefits is their patent pending payment gateway and large network of back end banking partners.  They offer a single point of contact to facilitate multiple merchant accounts.

Easy Pay Direct Overview

 

According to its website, Easy Pay Direct caters to eCommerce and 'Card Not Present' businesses (CNP).  They have a focus on the following spaces: SaaS, eCommerce, information products, supplements, CBD and a number of others. The firm refers to these sectors as 'special needs' instead of 'high-risk', a common label for these industries.  There are several things online that indicate online that Easy Pay Direct serves many other such verticals very effectively.

Their payment gateway is patent pending and seems to have integrations with all major shopping carts.  They also have tools for mobile payment and POS systems but have more marketing that focuses on the eCommerce.

They serve more than 60,000 merchants such as Frank Kern, DigitalMarketer.com, InfusionSoft, Samcart, etc.

Based on their website, the company's rates seem to be lower than most online payment providers at 2.39% & .29.
They also state they either tiered or interchange plus pricing.

We have found no negative reviews of Easy Pay Direct online.

Quick Facts

Head Quarters

Austin, TX

Year Founded

2009

CEO

Brad Weimert

Employees

35

Merchant Provider Risk Tolerance

What We Like

Good for high-risk industries

Very few negative reviews

Single Point of Contact for Multiple Merchant Accounts

What We Don't Like

$99 gateway setup fee

Longer setup time

Industries Served

  • Accounting & Tax Prep
  • CBD & Hemp
  • Cigars & Tobacco
  • Clothing & Apparel
  • Convenience Store
  • Credit Repair
  • Debt Consolidation
  • Education
  • Educational Seminars
  • Electronics
  • Guns & Firearms
  • Healthcare
  • Hunting & Outdoor Equipment
  • Marijuana / Cannabis
  • Medical
  • Nutraceuticals & Supplement
  • Personal Service
  • Pharmaceutical
  • Restaurant / Bar
  • SAAS
  • Self Defense, Tasers & Stun Guns
  • Telemedicine
  • Thrift Store

Business Types Served

  • Ecommerce
  • High Risk
  • High Volume
  • Information
  • Low Risk
  • Mom & Pop
  • Online
  • Retail / Card Present
  • Small Business

Easy Pay Direct Products & Services

 

Easy Pay Direct offers the following products on its website:

Payment Gateway: The firm's main in-house product is the EPD Gateway. It allows merchants to accept debit and credit cards and ACH payments.
A core feature is it's ability to do 'transaction routing' which allows companies to have more than one merchant account and distribute their sales volume across them.
Several features are also included, such as a 'customer vault' that securely protects sensitive data.
The gateway has an email invoicing feature and has Level 1 security for PCI compliance.

The gateway has integrations to all major shopping carts including Shopify, WooCommerce, Magento and a list of almost 200 others.

Mobile Payments: The firm allows merchants to accept payments on-the-go using an app on their smartphones that connects to the EPD Gateway.  Merchants can instantly record and batch all payment information along with emailing receipts to customers. Easy Pay also provides wireless terminals as an alternative, but those do not connect to their gateway, which offers less integrated reporting.

POS Systems: Easy Pay Direct offers Clover Station and  Clover Mini POS systems through a First Data /Fiserv partnership. These products have EMV and NFC capability along with access to the Clover App Market, which allows you to add loyalty programs, gift cards, and integration with third-party systems, QuickBooks, to your system.

Easy Pay Direct Payment Processing

  • ACH Check Transactions
  • Credit Card Processing
  • Debit Card Processing
  • eCheck & ACH Processing
  • High-Risk Industries
  • Merchant Cash Advance
  • Online Payments
  • Online Shopping Cart Integration
  • Payment Gateway
  • Recurring Billing
  • Virtual Terminal

Easy Pay Direct Billing & Invoicing

  • Mobile Payments
  • Multi-Currency
  • Online Invoicing
  • Online Payments
  • Payment Processing
  • Recurring/Subscription Billing

Easy Pay Direct Advertising & Sales

 
Easy Pay Direct has no advertising complaints on BBB.

We have no evidence of any misleading claims.

The Easy Pay Direct Pricing is transparent.  We did not find any complaints online related to pricing.

The company promotes itself through a mixed approach consisting of in-house sales agents, an affiliate program and an external 1099 agent program, according to the company website.

Truth in Marketing

Discloses All Important Terms

No

Public Pricing Available

Yes

Easy Pay Direct Pricing, Rates & Fees

 

Easy Pay Direct's pricing model is transparent.
Their website and several online reviews list the following pricing.


  • Monthly fee: $24.95

  • Set up fee: $99.00

  • Swiped Rate: 1.59% + $0.17

  • Keyed-in Rate: 2.39% + $0.29

  • ACH Rate: 1.6% + $0.29


Their website also indicates that interchange plus pricing is available on request.

Pricing at a Glance

Pricing Model

Interchange PlusTiered Pricing

Swiped Rate

1.59% + $0.17

Keyed-in Rate

2.39% + $0.29

Mobile Payment Rate

Undisclosed

Virtual Terminal Rate

1.00% - 2.99%

Monthly Fee

$24.95

Payment Gateway Fee

.15

Batch Fee

Undisclosed

Early Termination Fee

$0 (domestic accounts)

PCI Compliance Fee

Undisclosed

Equipment Lease Terms

None

Address Verification Service (AVS)

Application Fee

Account Setup Fee

$99

Gateway Setup Fee

$99 - one time setup fee (online only)

Annual Fee

Monthly Minimum

$24.95 online ($12.95 In-Store)

Statement Fee

Easy Pay Direct Contract & Terms

Online reviews state that the company offers 1 year contracts and up to 3-year contracts, but with no early termination fee (ETF).  This makes the contract length largely irrelevant.

Because of the varying banking relationships, the terms and conditions of each agreement will likely vary from merchant account to merchant account.

Contract Length

1 Year3 Years

Early Termination Fee

$0 (domestic accounts)

Easy Pay Direct Setup & Support

 

Easy Pay Direct has an online application that allows merchants to submit their application online.  They state their setup time is 2 days to 2 weeks, "depending on your industry and how quickly you submit supporting documentation".

This indicates that Easy Pay Direct does thorough underwriting on the front end, which is a good practice for eCommerce companies and 'high risk' businesses.  They state a very high approval rate. 

Easy Pay Direct provides customer service via live chat, email, telephone, and text.

The support service is available from 8 am to 5 pm CDT, Monday through Friday. 

The firm provides training for newly registered merchants on how to use its Easy Pay Direct gateway.

The FAQ section on its website is also fairly thorough.

There are several positive reviews online regarding Easy Pay Direct's customer service.

Setup Highlights

  • Documentation / Knowledge Base
  • Recorded Video Training

Support Highlights

  • Domestic Phone Support (Business Hours)

Easy Pay Direct Complaints, Ratings & Reviews

The firm opened a  profile with Better Business Bureau in 2015, and it currently has an A+ rating.

There are no complaints to report against Easy Pay Direct.

Ratings

BBB

A+ (0 complaints)

Google

Facebook

2.3 Stars / Based on the opinion of 3 people

Yelp

N/A

Reviews

Total Online Reviews

10+

Total Online Complaints

<10

Lawsuits

None

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