Square Online Store Review

Rates and Fees
Truth in Advertising
Consumer Reviews
Customer Support

Best for

Low-volume merchants looking for a low-cost and easy payment solution

Specializes in

eCommerce, multi-channel selling, inventory management, reports and analytics, integrated SEO and marketing tools

Pricing Summary

Setup Fee: $0

Monthly Fee: $0

Swipe Rate: 2.9% + $0.30

Keyed-in Rate: 2.9% + $0.30

Early Termination Fee : $0

Contract Terms:

No Contract Required 1 Year
Visit Square Online Store

Square Online Store is an eCommerce merchant account offered by Square. It was built to be a very simple, straightforward tool for processing payments online. Additionally, Square Online Store can be integrated with an existing retail Square account. This makes it a good fit for merchants who are already using Square to process payments in their brick-and-mortar stores.

Square Online Store Overview


Square Online Store is offered by Square, a financial technology company headed by Jack Dorsey and based in San Francisco, California. Square Online Store was designed to provide online merchants with a simple way to process online payments. The service is free to set up and requires no custom coding.

Square Online Store has four different plans to choose from, ranging from as low as $0 per month to as much as $79 per month. Additionally, the service charges a per-transaction rate which is typically 2.9% + $0.30. But that goes down to 2.6% + $0.30 if you sign up for the Premium plan.

Square has received a large number of online complaints. But most of these have been left for the company’s Cash App product. There have been very few negative online complaints left for the Square Online Store.

Quick Facts

Head Quarters

San Francisco, California

Year Founded



Jack Dorsey



Merchant Provider Risk Tolerance

What We Like

What We Don't Like

Industries Served

  • Clothing & Apparel
  • Convenience Store
  • Electronics
  • Healthcare
  • Personal Service
  • Restaurant / Bar
  • SAAS
  • Thrift Store

Business Types Served

  • Ecommerce
  • Mobile
  • Online
  • Retail / Card Present
  • Small Business

Square Online Store Products & Services


Online Payment Processing

The Square Online Store was built around the idea of making online payment processing easier for merchants. Accordingly, the service accepts a wide variety of payment types, including debit, credit, contactless NFC, and EMV processing. Merchants won’t have to go through a challenging setup process or perform any custom coding tasks in order to add this feature to their online stores either.

The Square Online Store makes it easy to process online payments. But it’s somewhat limited in the additional features that it offers. That makes it a better choice for smaller merchants who are looking to create an online store to supplement an existing retail business, rather than merchants who wish to make an online store their main revenue source.

Multi-Channel Selling

Square Online Store can be an especially good option for merchants who already use Square payment processing in their retail stores. The company has made it easy to sync a Square POS with a Square Online Store account. So merchants who wish to do so will be able to easily manage inventory and track sales statistics across all of their sales channels.

Integrated Marketing Tools

The Square Online Store also offers some integrated online marketing tools that merchants will find useful. This feature is found on the Square Online Store dashboard, which gives merchants the ability to easily track product listings, coupons, email marketing campaigns, SEO results, and more.

Square Online Store Payment Processing

  • Contactless NFC
  • Credit Card Processing
  • Debit Card Processing
  • EMV Processing
  • Gift & Loyalty Program
  • Online Payments
  • Online Shopping Cart Integration
  • POS Equipment

Square Online Store Billing & Invoicing

  • Mobile Payments
  • Online Payments
  • Payment Processing

Square Online Store Advertising & Sales

The Square Online Store’s advertising and sales practices are very good when compared to its competitors. The company clearly displays its prices, which is quite rare in this industry. Additionally, the Square Online Store doesn’t hire independent sales agents. This is a practice that’s commonly tied to deceptive sales practices, so it’s good to see that the Square Online Store doesn’t utilize it.

Truth in Marketing

Discloses All Important Terms


Public Pricing Available


Square Online Store Pricing, Rates & Fees


Merchants can choose between four different plans with the Square Online Store. First up is the company’s Free plan. This costs $0 per month and has a per-transaction rate of 2.9% + $0.30. It includes a large number of internet marketing features, including SEO tools and social media integrations.

Next up is the company’s Professional plan. This costs $16 per month and has the same per transaction fee as the free plan. It removes Square ads and provides unlimited storage.

Merchants can also pick the company’s Performance plan. This includes everything featured in the previous two plans plus PayPal integration, product reviews, abandoned cart emails, and more.

Finally, the Square Online Store’s most expensive plan is called Premium. It costs $79 per month and lowers the per-transaction fee to 2.6% + $0.30. It also provides merchants with better shipping discount options.

Pricing at a Glance

Pricing Model

Flat Rate

Swiped Rate

2.9% + $0.30

Keyed-in Rate

2.9% + $0.30

Mobile Payment Rate

Virtual Terminal Rate

2.9% + $0.30

Monthly Fee


Payment Gateway Fee

Batch Fee

Early Termination Fee


PCI Compliance Fee


Equipment Lease Terms

12 months

Address Verification Service (AVS)

Application Fee

Account Setup Fee


Gateway Setup Fee


Annual Fee

Professional Plan Fee($144); Performance Plan Fee($302); Premium Plan Fee($864)

Monthly Minimum


Statement Fee

Square Online Store Contract & Terms

The Square Online Store’s are favorable towards merchants. The company employs a month-to-month model that allows merchants to cancel the service anytime they wish without incurring an early termination fee.  Merchants also have the option of paying for a year of the service in advance to save themselves a bit of money.

Contract Length

No Contract Required1 Year

Early Termination Fee


Square Online Store Setup & Support


Setup Highlights

  • Documentation / Knowledge Base

Support Highlights

Square Online Store Complaints, Ratings & Reviews

Square Online Store is relatively new so there haven’t been too many complaints filed about it online. But those that have been filed tend to complain about limited features, limited payment options, and design limitations. That’s one of the reasons why this service is best for low-volume merchants who aren’t looking for an extensive library of features.

It’s also worth mentioning that the Square Online Store’s parent company, Square, currently has an A+ rating with the Better Business Bureau.



A+, Square Inc is not BBB Accredited (409 Reviews; 5061 Complaints)


2.5 Stars / 374 Reviews






Total Online Reviews


Total Online Complaints




Square Online Store Alternatives


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