Square for Retail Review

Rates and Fees
Truth in Advertising
Consumer Reviews
Customer Support

Best for

Food and beverage, retail, fast-casual food, home and repair, beauty, health and fitness, bars and breweries

Specializes in

Point-of-sale, physical terminals, credit card terminals, merchant services, business loans, bank transfers, virtual terminals.

Pricing Summary

Setup Fee: $0

Monthly Fee: $60/register/location

Swipe Rate: 2.5% + $0.10

Keyed-in Rate: 3.5% + $0.15

Early Termination Fee : $0

Contract Terms:

Visit Square for Retail

Square for Retail is a POS application offered by Square. Square itself was founded in 2009 by Jack Dorsey. It employs 3800 people and is headquartered in San Francisco, California. The company provides a full POS system for different business types, including retail and food and beverage. Square is an aggregator for mainly low-risk businesses, and the Square for Retail portion functions best to support traditional brick-and-mortar stores.

Square for Retail Overview


Square (and Square for Retail) mainly function as POS solution for all different kinds of retailers and small business owners. As an aggregator, it offers a flat rate, 2.6% + 10 cents, which only differs if the payment is online or the card isn’t present. 

It also offers an affiliate and a partner program. Its reputation is mixed. BBB has them at a 1-star rating, but most of these complaints do not go towards its merchant processing services in particular. Other sites give better ratings, but account holds are a common complaint, along with withheld funds or even account deactivations.

Some of the features it offers are things like inventory management, management of vendors, and a free online store that syncs with your POS. It is well known for being used in small businesses and different kinds of retail stores. It also offers contactless payment options.

Quick Facts

Head Quarters

San Francisco, CA

Year Founded



Jack Dorsey



Merchant Provider Risk Tolerance

What We Like

Advanced reporting

Multilocation inventory management

Ease of use

Advanced employee management

Competitive pricing

What We Don't Like


Purchase ordering feature lacking

Pared-down features

Industries Served

  • Clothing & Apparel
  • Convenience Store
  • Electronics
  • Gaming
  • Gas Station
  • Personal Service
  • Property Management
  • Restaurant / Bar
  • SAAS
  • Thrift Store

Business Types Served

  • Ecommerce
  • High Volume
  • Information
  • Low Risk
  • Mobile
  • Mom & Pop
  • Online
  • Retail / Card Present
  • Small Business

Square for Retail Products & Services


Hardware and Software:

Square has a full POS system. It will ship physical terminals to your store or restaurant, as well as supplying a free online website with a virtual terminal for online transactions. Card readers and registers come as some of the kinds of physical terminals. A free point of sale app is available as well for retailers.

Value-Added Services:

Square offers a variety of different services besides its POS system. Things like small business loans, fast/instant fund transfers, integrated payments, invoices, and data security compliance with PCI standards are just some of the things that Square offers. Things like team reports and other useful internal features are available at higher plans and price points.

Payment Options Offered:

The kinds of payment options available are as follows: Open checks, credit cards, debit cards, contactless payments, gift and loyalty programs, mobile app payments, payment gateways, online invoicing, online payments. Square offers a large variety of different ways to handle the payments from your customers.

Square for Retail Payment Processing

  • Contactless NFC
  • Credit Card Processing
  • Debit Card Processing
  • Gift & Loyalty Program
  • Mobile Payments App
  • Online Payments
  • Payment Gateway
  • POS Equipment
  • Shopping Cart Provided
  • Virtual Terminal

Square for Retail Billing & Invoicing

  • Mobile Payments
  • Online Invoicing
  • Online Payments
  • Payment Processing

Square for Retail Advertising & Sales

Square offers extremely transparent advertising and sales for Square to Retail, a sub-product of its company. Things like transaction fees, contract costs, equipment costs, and more are all easily visible and organized in a smart way for a would-be customer to view. 

Some of the common complaints are things like withheld funds and deactivated accounts from Square. Their customer service is somewhat restricted and this isn’t addressed in the company’s promotion or advertising. It’s only known if you have a specific code, and is otherwise not available to be contacted. To get this code, you have to be an active user, which leaves users with deactivated accounts in a very annoying predicament.

Their flat rate, as an aggregator, is very simple and listed clearly on the site. The alternate prices for no-card-present transactions and online transactions are also present. 

Their sales model revolves around small businesses and virtual or physical terminals. They include a monthly fee that changes depending on the exact circumstances of your business and which plan you choose.

Truth in Marketing

Discloses All Important Terms


Public Pricing Available


Square for Retail Pricing, Rates & Fees


Square is very transparent with their pricing. They have a $60 monthly fee plus a 2.5% + 10c on a card being swiped or tapped. With a keyed-in transaction, it changes to 3.5% plus 15c. Ecommerce transactions and online invoices have a larger attached fee at 2.9% + 30c. Square offers custom pricing plans if you have over $250,000 in annual revenue. They also provide hardware add-ons like card readers, barcode scanners, and receipt printers that go along with their POS terminals. Their transparency and clear prices are among the best in the industry.


Pricing at a Glance

Pricing Model

Flat Rate

Swiped Rate

2.5% + $0.10

Keyed-in Rate

3.5% + $0.15

Mobile Payment Rate

Virtual Terminal Rate

3.5% + $0.15

Monthly Fee


Payment Gateway Fee


Batch Fee


Early Termination Fee


PCI Compliance Fee


Equipment Lease Terms

$20/Month (Additional POS)

Address Verification Service (AVS)

Application Fee

Account Setup Fee


Gateway Setup Fee


Annual Fee


Monthly Minimum


Statement Fee

Square for Retail Contract & Terms

Square has no early cancellation fees. Their contract is a month-to-month payment at a fixed price (unless on one of their custom priced plans) and only changes depending on how many locations you use their terminals/services at. They also offer a thirty-day advance notice if they plan on changing any aspect of their pricing.

Contract Length


Early Termination Fee


Square for Retail Setup & Support


Setup Highlights

  • Documentation / Knowledge Base

Support Highlights

  • Domestic Phone Support (Business Hours)
  • Offshore Tech Support (After Hours)

Square for Retail Complaints, Ratings & Reviews

Square has a score of 1-star on BBB, but most of these negative reviews are related to Cash App and have nothing to do with their credit card processing services. Other sites give them better ratings. They consistently have a four or five star on many different merchant account review sites. The most common complaints and outstanding issues are deactivated accounts, withheld funds, and unresponsive customer service. Additionally, customer service is not available unless you’re an active member.

Additionally, due to the way that Square handles fraud, it’s not common for automatic holds to be placed on funds or accounts due to the way they calculate risk factors. These calculations or numbers are undisclosed and unknown to the public. 

Square’s reputation leans towards vivacious; however, due to various issues (with the deactivation of accounts being the biggest of them), it is hard to say Square has an excellent rating or reputation because for a merchant, there’s almost no more significant problem than suddenly losing the ability to take credit cards.

Square is excellent as an aggregator and may work well for many business types, but the flaws it does have might be dealbreakers for some. 



A (4600 complaints)








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