Amazon Payments Review

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Rates and Fees
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Customer Support

Best for

Online businesses, e-commerce, small businesses, and online wholesalers.

Specializes in

Amazon Payments is an online payment service where people can pay for other things using funds on their Amazon account. Customers can store their card details and use them to pay for all kinds of things by utilizing their Amazon account details.

Pricing Summary

Setup Fee: $0

Monthly Fee: $0

Swipe Rate: 2.9% + $0.30

Keyed-in Rate: 2.9% + $0.30

Early Termination Fee : None

Contract Terms:

No Contract Required Month-to-month
Visit Amazon Pay

Amazon is one of the world's largest companies, employing over two million workers. It has been in business since its founding in May 1996 by Jeff Bezos. Its headquarters is in Seattle, Washington, and Amazon Payments services all kinds of companies and customers.

Amazon Pay Overview


Amazon has been around since 1996 and is a massive online shipping and streaming giant involved in nearly every kind of industry imaginable. Amazon Payments is an extension of that sheer size, using its capital and relationships with thousands of other businesses to create a whole new payment system of its own. Amazon’s industry focus is on no one single business type, but it excels in online commerce. 

Its overall reputation is positive, with a few noticeable complaints existing about scams and ripoffs. Its pricing model is straightforward, with interchange plus being how Amazon makes money off this system.

Quick Facts

Head Quarters

Seattle, WA

Year Founded



Patrick Gauthier



Merchant Provider Risk Tolerance

What We Like

Pay-as-you-go billing with no long-term contracts

No monthly account fees

Predictable flat-rate pricing

Brand recognition

Easy to integrate into your business website

What We Don't Like

High processing rates will be expensive for high-volume merchants

Numerous reports of withheld funds and account closures

Numerous complaints about poor customer service

Industries Served

  • Clothing & Apparel
  • Education
  • Educational Seminars
  • Electronics
  • Gas Station
  • Personal Service
  • SAAS
  • SEO & SEM Services

Business Types Served

  • Ecommerce
  • High Volume
  • Information
  • Low Risk
  • Mobile
  • Mom & Pop
  • MOTO
  • Non Profit
  • Online
  • Small Business
  • Wholesale

Amazon Pay Products & Services


Point 1: Online Checkout & Recurring Billing Support

One of the most vital points of Amazon Payments is the online checkout service and support for recurring billing. For many merchants, or even just someone selling something on a tiny scale, this can be useful as a way of repeatedly collecting money on an automated, easy-to-understand system. Independent merchants with small websites may appreciate this feature heavily.

Point 2: Fraud Protection Technology

Amazon Payments also offers fraud protection technology. This is more important online than anywhere else because fraud is rampant online and having protection against that is critical. Fraud protection is one of the most vital technologies for any online business to use as a first defense. It’s important enough to rate as one of Amazon Payments’ most essential services.

Point 3: Multiple Integration Options

Amazon Payments also offers multiple payment integration options. This is very useful for merchants who have customers who want to pay in different ways. You could have one person pay with a card, one person with PayPal, someone with a Visa Gift Card, and so on--and you want to be able to take all of these payments. The entire system is integrated into one easy-to-use option, so online merchants will appreciate this.

Amazon Pay Payment Processing

  • Chargeback & Fraud Prevention
  • Credit Card Terminals
  • Debit Card Processing
  • Mobile Payments App
  • Online Payments
  • Payment Gateway
  • Recurring Billing

Amazon Pay Billing & Invoicing

  • Mobile Payments
  • Multi-Currency
  • Online Payments
  • Payment Processing
  • Recurring/Subscription Billing

Amazon Pay Advertising & Sales

Amazon commonly uses traditional advertising and its branding as a market leader to market its payment system's services. It doesn’t utilize independent resellers or advertise deceptive rates or services. As such, it has one of the most honest pricing systems of any online payment system available. Many merchants may appreciate the transparency, and the fact that this solution is much easier to access without hidden deceptive tactics makes Amazon a strong choice.

Truth in Marketing

Discloses All Important Terms


Public Pricing Available


Amazon Pay Pricing, Rates & Fees


Amazon Payments charges 2.9% + $0.30 for any transaction that is domestic in the U.S. Foreign transactions are charged at a higher rate, incurring 3.9%+ $0.30 per transaction.

Amazon Payments lays out its pricing options visibly and openly for anyone on its site.

Pricing at a Glance

Pricing Model

Flat Rate

Swiped Rate

2.9% + $0.30

Keyed-in Rate

2.9% + $0.30

Mobile Payment Rate

2.9% + $0.30

Virtual Terminal Rate

Monthly Fee


Payment Gateway Fee


Batch Fee


Early Termination Fee


PCI Compliance Fee


Equipment Lease Terms


Address Verification Service (AVS)

Application Fee


Account Setup Fee


Gateway Setup Fee


Annual Fee


Monthly Minimum


Statement Fee


Amazon Pay Contract & Terms

There is no real contract with Amazon Payments to speak of. There is no multi-year agreement, cancellation fees, PCI compliance fees, or any other standard fees associated with a merchant account provider. There have been a few noticeable complaints about Amazon Payments, but most  don’t relate to the service rules and, as of such, do not apply.

Contract Length

No Contract RequiredMonth-to-month

Early Termination Fee


Amazon Pay Setup & Support


Setup Highlights

  • Documentation / Knowledge Base

Support Highlights

  • Domestic Phone Support (Business Hours)

Amazon Pay Complaints, Ratings & Reviews

Amazon Payments has several complaints against it. Most of the complaints revolve around frozen funds, and a scarce few name customer service as the issue they are complaining about. Amazon Payments is reviewed regularly at 4 to 4.5 stars or higher by most sites. Glassdoor has it at a 3.6 with 62,000 votes.

There are no current public outstanding lawsuits against Amazon Payments, class-action, or otherwise.











Total Online Reviews


Total Online Complaints





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