Best for
Small and local businesses, E-commerce and POS-based merchants. Advertised to "serve every type of business across a variety of industries."
Specializes in
Processing POS payments, mobile payments, EMV payments, and e-com sales via the company's payment gateway.
Pricing Summary
Setup Fee: $0
Monthly Fee: Variable
Swipe Rate: 1.00% - 4.99%+
Keyed-in Rate: 1.00% - 4.99%+
Early Termination Fee : Variable
Contract Terms:
Tru Blu Play is a merchant account provider that resells the contracts of electronic payment processing company, First Data. Under these contracts, Tru Blue Play provides merchants with the equipment necessary for accepting POS, mobile, EMV, and e-commerce transactions. Each merchant contract depends uniquely on that merchant's specific business needs.
Tru Blu Play is a merchant account provider based in Portland, Oregon. The company was established in 2019 and its newness currently reflects in the company's very limited website. Tru Blu does not disclose any information about its current ownership, the firm's acquiring bank, or its company history. Tru Blu Play resells the contracts of First Data to new merchant clients. These contracts are meant to provide merchants with the equipment and connections to financial institutions needed to accept POS, E-com, Mobile, and EMV payments from their clients.
Head Quarters
Portland, OR
Year Founded
2019
CEO
Unknown
Employees
10
Merchant Provider Risk Tolerance
Tru Blu Pay offers a fully-integrated payment processing solution for Point of Sale (POS) transactions, which is advertised to be an "efficient, reliable and customizable" solution. Tru Blu Pay administers a payment processing gateway that e-commerce merchants can connect their online stores' shopping cart to in order to securely process customer transactions made online. Tru Blu Pay provides the equipment necessary for merchants to use their smart devices to accept payments on-the-go. This mobile payment solution is said to handle both chip and swipe card transactions. Tru Blu Pay Provide merchants with the necessary equipment to accept EMV transactions. EMV chip technology is meant to provide an additional layer of protection against fraud and counterfeit purchases. Most credit and debit cards today are designed with an EMV chip for Solutions to assist merchants with accepting "card-not-present" transactions such as mail or telephone-order sales. This can be helpful for businesses whose customer base is reluctant to entering payment information online.POS
Payment Processing Gateway
Mobile Payment Solutions
EMV Payments
Moto Payments
Tru Blu Pay's marketing consists primarily of contracted, independent sales agents and telemarketing callers. As common when employing both of these sales tactics, Tru Blu has faced multiple complaints regarding its persistent calling tactics.
On its official website, Tru Blu Pay states that the company is committed to being transparent with their pricing and only selling merchants on services that would fit their unique business model. Despite this, however, there is no mention of pricing anywhere on the company's website.
Discloses All Important Terms
No
Public Pricing Available
No
Pricing information is not disclosed on Tru Blu Pay's official website, however, Tru Blu's affiliation with One Connect Processing can give us an indicator of what the contract terms might look like. One Connect's contracts, which are also commonly used among other similar-tier merchant providers, are advertised to merchant clients as being: "0% for debit transactions, 1% for credit transactions, and $79/month." It is advised to be very careful about entering these types of contracts because of reported hidden fees and 4-year, un-cancellable agreement with $79/month payments. This contract type is criticized because it locks the merchant into paying $79/month for 4 years to lease a credit card terminal(s), which are worth approximately $300 a piece.
Pricing Model
Interchange PlusTiered Pricing
Swiped Rate
1.00% - 4.99%+
Keyed-in Rate
1.00% - 4.99%+
Mobile Payment Rate
Virtual Terminal Rate
1.00% - 4.99%+
Monthly Fee
Variable
Payment Gateway Fee
Undisclosed
Batch Fee
Undisclosed
Early Termination Fee
Variable
PCI Compliance Fee
Variable
Equipment Lease Terms
Variable
Address Verification Service (AVS)
Application Fee
Account Setup Fee
$0
Gateway Setup Fee
Undisclosed
Annual Fee
Variable
Monthly Minimum
Variable
Statement Fee
Allegedly, Tru Blu Pay's standard contract involves a 3-year agreement along with a 4-year equipment lease agreement. The former is a contract administered with Fiserv and the latter (4-year) contract is a fixed monthly fee for leasing transaction-processing equipment. Potential clients should also expect to see an Early Termination Fee (ETF) in the contract however Tru Blu has not specified one at this time.
Contract Length
3 Years
Early Termination Fee
Variable
There are currently a small number of complaints against Tru Blu Pay, however the company was also recently established (2019.) A majority of those complaints are criticisms of the company's aggressive sales tactics and telemarketing. There are currently no outstanding FTC violations or class-action lawsuits against Tru Blu Pay. Tru Blue is not a BBB-accredited business but it does maintain a profile with the Better Business Bureau. The company's BBB profile has a current "D-" rating with 7 complaints - 5 of which have been resolved, and the other 2 have to do with billing and collection issues.
BBB
D-(7 complaints)
N/A
N/A
Yelp
N/A
Total Online Reviews
45+
Total Online Complaints
Lawsuits
None
If you're in the market for a merchant account provider, be sure to check out our user reviews, our merchant accounts guide and our top popular merchant provider picks