Best for
3D Secure checkouts to provide additional protection against fraud.
Specializes in
PAAY specializes in offering an additional layer of security to customer transactions. Merchants can add this protection to their existing POS terminals or gateways. It is a powerful anti-fraud solution that reduces unnecessary chargebacks and increases payment authorizations.
Pricing Summary
Setup Fee: Unknown
Monthly Fee: Unknown
Swipe Rate: Unknown
Keyed-in Rate: Unknown
Early Termination Fee : Unknown
Contract Terms:
PAAY is a certified provider of EMV 3DS, and is the leading authentication service for merchant accounts.
PAAY is certified by Visa, Mastercard, Discover and American Express.
This company has partnered with many of the top leaders in the payment space to provide merchants with an easy, secure and seamless solution for fraud that is also easy to implement and use.
PAAY offers ways for merchants to increase their sales and reduce their chargebacks while providing a more secure check-out experience.
PAAY is a certified provider of EMV 3DS, and they are the leading consumer authentication service for merchants. This company partners with many payment processors to increase their security and reduce instances of fraud as well as chargebacks.
Disputes and chargebacks are a major problem for payment processing companies as well as for merchants. PAAY shifts the liability against fraudulent charges, resulting in no disputes. Merchants never see chargebacks hit their accounts.
The PAAY software allows the acquiring bank to verify the cardholder’s identity with the issuing bank prior to processing the payment.
PAAY offers seamless integration, and the company claims that customers do not notice any type of disruption to the checkout process for the customer.
The company offers quick and easy implementation directly into POS systems, virtual terminals and gateways.
Head Quarters
66 S Cooper St, Memphis, TN 38104-4211
Year Founded
2013
CEO
Unknown
Employees
Unknown
Merchant Provider Risk Tolerance
Offers additional security and fraud prevention for customer transactions.
Has excellent customer support.
Provides support for chargeback prevention.
Offers seamless shopping cart integration.
Integrates with many payment channels, including mobile wallets and web payments.
Businesses cannot accept Discover as a form of payment.
This company is not a merchant account provider.
Only offers support for online and mobile payments or businesses in need of payment gateways.
Contract information is unclear.
This company is not BBB accredited.
Hardware & Software
PAAY utilizes JavaScript SDK, which makes integration with existing payment processing systems easy and seamless. Merchants receive full API access. The company also offers a unique Browser-MOTO hybrid solution. Merchants do not have to worry about setting up the hardware as PAAY integrates with the payment processor they are currently using.
Value Added Services
Because PAAY is a way to integrate with existing ISOs, and it is not a merchant account provider, it does not offer any additional services.
However, PAAY does provide a unique Browser-MOTO hybrid solution for merchants who are in need of one.
Supported Payment Types & Services
At this time, PAAY only works with Visa, Mastercard and American Express.
PAAY does integrate well with multiple payment channels, including mobile, in-app, web and digital wallet payments.
Discloses All Important Terms
Unknown
Public Pricing Available
Unknown
PAAY does not offer any information on its website about pricing and fees. This could be because the cost of using PAAY varies based on several factors. The company prefers to work directly with payment processors to allow them to offer their anti-fraud solution as a value added feature. Any fees or rates will be built into the price offered by the payment processor. For merchants who choose to sign up with pay directly, costs will be disclosed at that time, but they are not available online.
Pricing Model
Unknown
Swiped Rate
Unknown
Keyed-in Rate
Unknown
Mobile Payment Rate
Unknown
Virtual Terminal Rate
Monthly Fee
Unknown
Payment Gateway Fee
Batch Fee
Early Termination Fee
Unknown
PCI Compliance Fee
Equipment Lease Terms
Address Verification Service (AVS)
Application Fee
Account Setup Fee
Unknown
Gateway Setup Fee
Annual Fee
Monthly Minimum
Statement Fee
The PAAY company website is not clear about whether it requires merchants to enter into a contract. However, PAAY does offer each customer a risk-free trial, but they are not clear about how long the trial period lasts.
Contract Length
Unknown
Early Termination Fee
Unknown
Setting up PAAY is fairly simple, and can be done by having just a few pieces of code from the merchant’s payment processor.
PAAY works with all processing platforms that have the pass through fields to capture 3D secure data. There are many gateways that integrate with PAAY, and they are:
Authorize.net
NMI
Rebilly
Verifi
Inovio Pay
Payeezy
TranSafe
JetPay
Payflow
USAePay
PayCertify
FluidPay
Payway
Bluefin
Merchants using Authorize.net will need to enable 3D Secure, which PAAY will assist with, if needed.
Implementation involves different approaches based on the ISO the merchant is working with.
For serverless ISOs, integration can be applied to a customizable checkout page in just a few minutes and can be done without coding experience. Serverside ISOs will need coding experience.
BBB Rating
PAAY is not accredited with the BBB. There are no reviews or complaints listed on their website.
Other Online Reviews
Other online reviews indicate that PAAY offers a valid and welcome solution to fraud, chargebacks and disputes.
On the customer side, people appreciate PAAY because it operates in the background and does not do anything to disrupt the checkout experience in any way. In the past, customers would be prompted through a popup window to set a 3D Secure passcode, which would need to be set up with their bank. This resulted in many consumers abandoning the checkout process completely, which cost merchants money because it resulted in lost sales. PAAY has given a complete facelift to the 3D Secure process.
BBB
NR and This Business is not BBB Accredited. (0 Reviews; 0 Complaints)
N/A
No Reviews
Yelp
N/A
Total Online Reviews
Unknown
Total Online Complaints
Unknown
Lawsuits
Unknown
If you're in the market for a merchant account provider, be sure to check out our user reviews, our merchant accounts guide and our top popular merchant provider picks